DriversSeat

Your AI car-buying assistant

Their AI sells. Ours buys.

It's about time the buyer wins.

Let your AI put you in the driver's seat.

At the dealership, Deal Check redoes the math on the sheet in front of you. Shopping from home, your assistant asks dealerships for written, itemised out-the-door quotes and brings you in for every move that matters.

  • Nothing to install
  • You approve the key moves
  • Disclosed on every message
  • Never signs, never takes a deposit
The DriversSeat dashboard on a phone. Needs you: a quick question from one dealership about financing, and a counter at $31,500 out the door that waits for the buyer's yes because it states a figure and answers an offer. Sample data.
Sample data. Anything with a figure waits for you: Yes, Edit or No.

The other side has a machine

The dealer's AI answers in 36 seconds and never gives a number.

Dealers now answer internet leads with an AI assistant. It replies in about 36 seconds, day or night, and it is trained to trade your price question for an appointment. Ask for an out-the-door price and you get a showroom time. DriversSeat is the buyer's side of that conversation: it keeps asking, politely and in writing, until each store puts an itemised out-the-door figure on the page.

36s

Typical reply time of a dealer's AI assistant to an internet lead, day or night.

Reported industry figure, not a guarantee
$ ?

Never gives a number. It is trained to trade your price question for an appointment.

Reported industry behaviour, not a guarantee
Illustrative example, not a real dealerAI responder
Your first message, 9:14 PM (you approved it)
What's your out-the-door price on stock T26418, with tax and fees itemised?
Dealer assistant, 9:14 PM (36 s later)
Great choice! That RAV4 is very popular. Pricing depends on a few factors. Could you stop by tomorrow at 10 or 2?
Next morning: a routine follow-up, sent after a hold you could stop
Thanks. I'd rather not set a time until I have the figure. Could you send the written out-the-door price on T26418: selling price, doc fee, any addendums, tax and tags?Powered by DriversSeat.ai

How it works

DriversSeat does the legwork. You're the captain.

A hosted service: nothing to install and nothing to connect. You work from a dashboard; DriversSeat does the back-and-forth.

  1. Set your goal

    Pick the vehicle, how you'll pay, your target, your trade-in, your timeline and how far you'll travel, all from dropdowns. Tick any F&I products you'd like quoted. Your goal is checked against the maths and the market before anything is sent.

  2. We reach out

    DriversSeat contacts the dealerships you choose through their lead forms and by email (text comes later), asks each one for a written, itemised out-the-door quote, and keeps the thread moving. Every message ends by saying DriversSeat is involved.

  3. You're the captain

    The moves that matter come to you as Yes, Edit or No: the first message to each store, any figure, any reply to an offer, trade, financing, F&I and visits. Routine follow-ups go after a short hold you can stop.

  4. Compare and pick

    Written offers line up side by side, itemised the same way, with "Show me the desk" under each. Pick one if it's right, then sign at the dealership. Or keep shopping: nothing commits you.

Who decides whatAt the default setting, "approve the key moves"

Waits for your yes

  • The first message to each dealership
  • Any message with a figure: a target, a counter, a competing offer
  • Any reply to an offer
  • Trade-in, financing and F&I product terms
  • Scheduling a visit or a delivery
  • Anything that looks off, and everything after it

Goes after a short hold you can stop

  • A nudge on a thread that went quiet
  • "Please itemise that in writing"
  • Asking again after a dodge, or asking for a manager
  • A thank-you with no figures in it

Never, at any setting: DriversSeat can't accept an offer, sign anything, agree to a deposit, run your credit or commit you to a visit.

Prefer to see everything first? Choose "approve every message" and nothing goes out until you say yes.

We reach out. You make the calls.

Market intelligence

The smartest shopper in the room.

Before any dealer hears from us, your goal is checked against real maths and the market: current manufacturer lease and finance programs, with their fine print, and comparable listings near you. The target that goes out is one a store can actually say yes to.

Incentives, with the fine print

The manufacturer's current lease and finance programs for your vehicle and your area, read down to the conditions: credit tier, term, what can and can't be combined, and when it ends.

2025 Camry · financeSample
Program APR, 60 months2.9%
Or customer cash$1,000

Top credit tiers through the captive lender only. Not combinable with the cash. Ends Sep 30. Sample data, not a current program.

A market target

Comparable listings nearby show what the same trim is advertised at, so your target sits in the real market rather than in a wish. If the budget can't buy the car, you hear it from us, before a dealer tells you.

Camry SE · within 100 milesSample
Comparable listings14
Advertised$28,400 – $30,900
Realistic out-the-door~$32,300est.

Your walk-away number

The out-the-door figure above which you'd rather keep shopping. You set it with your goal and it stays on your side of the table: no figure goes to a dealer without your yes.

Walk away aboveSample
$32,900

Offers over it are marked on your sheet. You still decide.

What it looks like

Four screens. You're never out of the loop.

Your goal, the moves waiting for you, the follow-ups on a short hold, and every written offer itemised the same way.

Your goal: a red flag reading 'This budget can't buy this vehicle'. $300 a month covers about $15,101; a 2025 Camry SE typically sells for about $29,500 and needs about $569 a month. Below it, the first message each dealer gets, waiting for the buyer. Sample data.
Your goal. $300 a month on a $29,500 car? The budget flag says so before a dealer does, and shows the first message each store will get. Sample data.
Needs you: a quick question about financing with a dropdown answer, and a counter at $31,500 out the door to Tarpon Toyota, with the reasons it waits (it states a figure; it answers an offer) and buttons Yes, send it and No. Sample data.
Needs you. A counter at $31,500 waits for your yes, with the reasons it waits. Quick questions take one tap. Sample data.
On autopilot: two routine follow-ups asking dealers to itemise the out-the-door price in writing, each with a countdown and a Stop button. Sample data.
On autopilot. Routine follow-ups with no figures, each in a short hold with a Stop button. Sample data.
The offer sheet: Tarpon Toyota's written offer, $32,265 out the door, itemised by selling price, doc fee, addendums, sales tax and tags, about $635 under the buyer's own best quote (an estimate). Sample data.
The offer sheet. Every written offer itemised the same way, set against the best quote you had before DriversSeat. Sample data.

Show me the desk

See where the dealer's money sits.

Every tool promises a number. DriversSeat shows you the margin behind it. The playbook it works from was built by the founder, who spent 27 years on the desk: the office where a dealership sets the numbers.

For each offer it works out, from the dealer's own figures and published ratios, roughly where the profit is and what is still soft: an addendum you can ask them to drop, or a rate above the manufacturer's program.

Every desk figure is an estimate, labelled as one, with its basis shown.

Show me the deskSample offer B
Front gross vs invoice~$820est.
Holdback~$741est.
Doc-fee margin~$1,199est.
Rate reserve~$786est.
Trade over their appraisal~$700est.

Still soft: rate is 4.99% against a 3.99% program rate. Ask for the program rate, or bring your own lender's approval.

Sample data.

Deal Check · at the dealership

At the desk? Check the numbers before you sign.

Deal Check is the part of DriversSeat you open on your phone at the sales desk or in the finance office. One photo, a few seconds, and you know whether the numbers on the paper add up.

  1. Snap the worksheet

    Take a photo of the sales worksheet or the finance menu. Rather type it? The numbers go in just as well by hand.

  2. We redo the math from its own numbers

    Deal Check rebuilds the payment from the price, rate and term printed on the page. It flags a payment that's higher than those numbers explain, products packed in that you didn't ask for, and a rate above the manufacturer's published programs.

  3. You get one friendly thing to ask

    A green, yellow or red read, plus one plain question to put to the salesperson. No scene, no script: just a fair question the store can answer.

Your photos aren't kept. Deal Check reads the numbers and lets the picture go. Credit applications are turned away unread, so only snap the worksheet, menu or contract.

Open Deal Check Sign-in needed.
Yellow: worth a question2025 Camry SE · finance worksheet
  • Price and fees add upThe out-the-door matches the lines above it.
  • Payment is $41 higher than the math$28,940 at 6.9% for 72 months works out to about $492, not $533.
  • Rate above the published programThe manufacturer lists 3.9% for this term for top credit tiers.

Ask this"Could you show me how the $533 is built? And is the 3.9% program available on this one?"

Sample data.

Dealership insights

A $50,000 car is not $300 a month.

The founder spent 27 years on the desk, and the line he heard most was "I want a $50,000 car for $300 a month." The math doesn't bend to a wish. A payment is built from three things: the amount financed, the rate and the term. Here's what a $0-down payment actually pays off.

What your budget buys Illustration, not a quote

Typical APR
Term
This pays off
~$17,158

Amount financed, $0 down, before tax, tags and fees. With a sample 7% sales tax and $1,000 in fees, that's a selling price of about $15,101.

The $50,000 car Estimate

Its real payment
~$874/mo

At a typical 7.9% over 72 months with $0 down, before tax and fees.

Short by about $574 a month.

In DriversSeat, your goal runs this math both ways with your own numbers and the published rates for your term, before any dealer hears from us. Dealership insights also covers what a dealer can actually discount, where the real money is, and why leasing can work for you.

Get started
M = P × r(1+r)n ÷ [(1+r)n − 1]

M is the monthly payment, P the amount financed, r the monthly rate (APR ÷ 12) and n the number of months. The calculator above runs this one formula both ways. Typical, estimated APRs for illustration: not an offer, and not a quote for anyone's credit.

See the $0-down table over 72 months
Over 72 mo5.9% APR7.9% APR9.9% APR
$300/mo~$18,154~$17,158~$16,238
$450/mo~$27,230~$25,737~$24,357
$600/mo~$36,307~$34,316~$32,476
$800/mo~$48,409~$45,755~$43,301

Typical Amount financed, $0 down, before tax, tags and fees.

How a dealership actually makes money

Most of a dealership's profit comes from its service department: maintaining the cars it sold and billing warranty work. The sales floor exists to put cars on the road for service to look after for years, so the sale itself is often thin, and on a new car it can be a loss. There's nothing wrong with a store trying to get back to break-even. Your edge is knowing which lines are soft, asking for everything in writing, and deciding with clear eyes. In the founder's words:

I hope to educate buyers as much as help them navigate the shark-infested waters of car buying.

The founder, 27 years on the desk

For dealerships

Done-deal leads, in writing.

A DriversSeat buyer has already done the homework. Every lead arrives ready to quote:

  • A real timeline. Buying within two weeks, say, not "just looking".
  • A realistic target, already checked against the maths and the market.
  • Trade details: year, make, model and miles.
  • The F&I products the buyer wants quoted in writing: vehicle service agreement, maintenance plan, tire and wheel, GAP. Quote them up front and the buyer can weigh them before the visit; the buyer decides on each one.
  • No surprises about who's writing. We disclose it, at the end of every message.
See DriversSeat Ready Free for Preferred Dealers for a limited time.
What a store receives (sample)Lead form or email
Subject: 2025 Toyota Camry SE: itemised out-the-door quote

Hello,

I'm shopping for a new 2025 Toyota Camry SE with blind-spot monitoring. I'm planning to finance, and I'm looking to buy within two weeks.

Could you send your itemised out-the-door price in writing on one you have in stock: the stock number or VIN, selling price, doc fee, any add-ons or packages, and tax, tag and title?

I'd also like itemised written quotes for: a vehicle service agreement and GAP coverage. I'll decide on those separately once I've seen the terms.

Thanks,
JordanPowered by DriversSeat.ai

Questions

Plain answers

DriversSeat requests written quotes and relays your decisions. You decide everything, and you sign at the dealership.

What exactly is DriversSeat?

An AI car-buying assistant that works for you. It requests written quotes from dealerships and relays your decisions to them. It doesn't buy, sell or hold vehicles, and it can't accept an offer, sign anything, take a deposit or run your credit. You decide everything, and you sign at the dealership.

Do dealers know DriversSeat is involved?

Yes. Every message a dealership gets from DriversSeat ends with this line: "Powered by DriversSeat.ai". The .ai in the name tells the store an AI assistant is involved, in every message.

What do I have to do?

Set your goal with a few dropdowns, answer the quick questions dealers raise (financing, your trade, timing), and approve the key moves: Yes, Edit or No. When the written offers are in, compare them and pick one if it's right.

Will it send things without me?

Only routine follow-ups: a nudge on a quiet thread, a request to itemise in writing, a thank-you with no figures. Each one waits out a short hold on your dashboard, and you can stop it. It never sends a figure, and never replies to an offer, without your yes. If you'd rather see everything, choose "approve every message" and nothing goes out until you say yes.

Is a dealer's written offer a contract?

No. It's evidence: a timestamped record of what the dealer wrote. It isn't a contract. You agree terms with the dealer and sign at the dealership.

What is Deal Check?

The tool you open at the dealership. Snap the sales worksheet or finance menu and it redoes the math from the paper's own numbers, then gives you a green, yellow or red read and one friendly question to ask. It doesn't keep your photos, and it won't read a credit application. You sign in to use it.

What does it cost?

Free for now. Pricing to be announced.

Where does it work?

DriversSeat is for car buyers in the US.

Ready when you are

Get started

Set your goal in a few quick taps, and your assistant starts asking dealerships for written, itemised out-the-door quotes. You approve every move that matters.

DriversSeat is in early testing, so the app asks for a tester password before you sign in.