Built by someone who sat on the other side of the desk.

I've spent more than 27 years in the car business, and I've done the job from every side of the desk. I sold cars on the floor. I worked the desk as a sales manager, sat in the finance office as an F&I manager, and ran stores as a general manager. I've worked with Toyota, Mazda, Hyundai and BMW buyers, inside two of the largest dealer groups in the country, so I've seen the whole spectrum of buyers and the whole spectrum of deals, from the curb all the way to the P&L.

The line I heard most was “I want a $50,000 car for $500 a month.” The math doesn't bend to a wish, and nobody across the desk is paid to explain it to you.

Most people buy a car only a handful of times in their life, and nobody ever shows them how a deal really works. They walk in wanting one thing: to know they're getting a fair deal and not being taken advantage of. Instead they get the four-square, the back-and-forth, the finance office and the add-ons they didn't ask for, and they leave unsure whether they did well.

DriversSeat is the person on your side of the table. It gets every number in writing, explains what each line means in plain English, flags what's still soft, and makes sure nothing happens without your yes. You don't need to know the business. That's what I'm for.