Dealer Pledge
Pledge version 1 · November 2026
The Dealer Pledge
The promises every Preferred store signs to be Preferred, and the promises we make to you.
What a Preferred store promises you
Seven promises, signed by every Preferred store. They're the reason a Preferred badge means something.
- Best price first. Your first written out-the-door price is your real number, not an opening bid.
- Itemized, in writing, within one business day, with the stock number or VIN.
- No surprises at the desk. No add-ons, packages or fee changes that weren't on the written quote.
- Written quotes honored at signing.
- A named contact who answers the buyer directly.
- A quick visit. Paperwork prepared ahead, so a buyer with a written deal is in and out in about an hour.
- Out-of-state buyers welcome, with delivery or shipping quoted on request.
What we promise you
Preferred never ranks higher
Preferred stores never rank higher. Buyers see price, distance and response time first; the badge shows the store's pledge, not a paid placement.
You approve the key moves
Your assistant asks for your yes before the moves that matter. Routine follow-ups wait out a short hold on your dashboard, and you can stop them. It never sends a figure, and never replies to an offer, without your yes. Prefer to see everything first? Choose "approve every message" and nothing goes out until you say yes.
Every message is disclosed
Every message a dealership gets from DriversSeat ends with the line "Powered by DriversSeat.ai". The .ai in the name tells the store an AI assistant is involved.
We never sign, take a deposit or run your credit
DriversSeat cannot accept an offer, sign, take a deposit or run credit. You sign at the dealership.
How DriversSeat makes money
Plainly: buyers pay us, and so do Preferred stores, in a flat way that can't tilt the result.
Buyers
$99
$99 one time for a 30-day pass that covers up to 5 dealers at once. Need longer? A $49 extension adds 30 days. No subscription, and nothing renews on its own.
Preferred stores
Flat fee
Preferred is a flat monthly fee per store, and it is free for Preferred Dealers for a limited time. Never per lead, never per sale. Listed stores pay nothing, always.
The fee never buys a higher ranking and never changes what we tell you.
If a store breaks the pledge
A promise only counts if it can be enforced. Here is how that works.
You report it
Email [email protected] with the store's name and what happened. Attach the written quote.
We review it
We compare the store's written quote against what happened at the desk.
A confirmed break costs the badge
The store loses its Preferred badge. It can stay Listed.
Shop with the pledge behind you.
You approve the key moves; you sign at the dealership.